Can a straight-talking Texan and a money-back guarantee be capable of persuading American users to purchase a car from General Motors?
In its first most important marketing operation after coming out from bankruptcy, G.M. is laying its new chairman, Edward E. Whitacre Jr., in the focus as the orator for its offer to give customers a full reimbursement in 60 days on any G.M. car or truck.

The movement is known as “May the Best Car Win,” is part of G.M.’s endeavor to alter its lasting image as a economically stressed company with second-rate products. The first television ads will start on Sunday, featuring Mr. Whitacre, the 67-year-old former AT&T chief who was enrolled by the federal government to head G.M.’s restructured board.
Mr. Whitacre remarked in an interview, “I’m happy to do it, I wanted to do it, and I think it is important to do it. I am convinced that our cars are as good, if not better, than anybody else’s.”
G.M.’s gross sales in the United States have diminished by 35% this year, and its market share has sunk to a record low of about 19%. Mr. Whitacre has consecrated that G.M. must shoot the slip and start rising its sales.

Source : NY Times