Archive for the ‘Mercedes-Benz’ category

Premium Prices of Cars in China

June 7th, 2010

BMW’s 7-Series has a 1,355,000 Yuan ($198,500) as its base price, will not cost almost three times the price of the U.S. version. Audi’s A4 in China is 39% more costly than the U.S. initial price, while Mercedes C-Class starts at 348,000 Yuan ($51,000), thus making it 51% more costly than in the U.S. These statistics are according to the carmakers’ Web sites.

Audi spokeswoman Esther Bahne said, “In China a rather high pricing level is maintained due to consistently high levels of demand. Incentive levels throughout the premium market are low.” He stated thus while declining to remark in detail on Chinese programs in advance of Volkswagen’s full first-quarter earnings report.

Geely settled to buy Volvo for $1.8 billion from Ford Motor Co. on March 28. The Chinese auto manufacturer has ideas to spend $900 million as part of a turnaround of the un-remunerative Gothenburg, Sweden-based brand. The enlargement includes Volvo’s 1st Chinese factory and a goal to sell 200,000 cars in the country in five years. Volvo now has 6% of Chinese luxury sales.

Mercedes will launch a longer E-Class in Beijing this week. This is the first model formulated only for China, while BMW will have a continued 5-Series, the only car built for this specific market.